Designing for Flow:
    Astravue's Mobile App Experience

    Astravue already had a powerful web platform for strategic planning and team alignment.

    But their users weren't always at their desks. So when they approached us to design the mobile experience, the goal was clear: Make it ridiculously fast and easy to manage strategic tasks, from anywhere.

    So we stepped in to answer a simple but critical question:

    "How can we make strategic planning feel effortless on mobile?"

    📱

    Mobile-First Design

    Design Philosophy

    Reduce clicks, not features

    Everything users need in 3 taps.

    Mirror the mental model

    The app thinks like its users.

    Make the interface disappear

    Let the workflow shine, not the UI chrome.

    Collaboration Highlights

    • Co-designed with Astravue's internal designer
    • Rapid Figma iterations + clickable prototypes
    • Weekly feedback loops with product and strategy teams
    🤝

    Collaborative Process

    Working closely with internal teams

    User Persona

    👨‍💻

    Rahul

    Age: 35

    Front End Developer

    Characteristics

    • • Prefers clarity over complexity, wants to see tasks at a glance
    • • Values task reminders and deadline tracking
    • • Dislikes cluttered dashboards and manual task tracking

    For Rahul, it's more about...

    • Efficiency: Wants to take action in seconds, not dig through menus
    • Deadline Management: Needs a system to avoid last-minute stress
    • Collaboration: Should be able to coordinate with his teammates seamlessly

    And less about...

    • Overloaded Dashboards: Too much data can be distracting
    • Manual Entry Overload: Prefers automation over extra work
    🎯

    Key Needs

    Quick Daily Overview

    One-glance task list that highlights high-priority and high-deadline tasks to go into weekend efficiently.

    Task Management Alerts

    Automated reminders to ensure no missed deadlines. Clear task assignments with priority labels and due dates.

    💡

    Final Takeaway

    Rahul wants an app that helps him focus on his work, not manage work. He needs a simple tool that gives clarity, delivers relevant reminders, and ensures smooth collaboration with his team.

    What We Did

    Focus: PMF Principle

    "Solve the user's problem in the most efficient way possible."

    We started by mapping the real-world context of how users engage with tasks.

    Astravue:

    1. 1
      Quick check-ins to know what the user's day looks like
    2. 2
      Logging tasks while commuting
    3. 3
      Updating tasks when a team mate mentions one

    Everything in the mobile design had to reflect that need for speed and clarity.

    What We Built

    One-tap floating action button interface

    One-Tap Floating Action

    Context-aware FAB for instant task creation. No multi-step menus, just action.

    Smart home page dashboard interface

    Smart Home Page

    Clean dashboard showing today's goals, key updates, and urgent tasks at a glance.

    Quick access navigation interface

    Quick Access Navigation

    One-hand navigation with bottom nav bar for effortless switching between tasks.

    User Feedback from Guerrilla Testing

    "I love that I can just open the app, click a button, and log a task. No distractions."

    "The home screen feels like a quick overview of my day."

    "This is how strategic planning should feel — fast, simple, mobile."

    Impact

    40%

    reduction in task creation time

    60%

    of users now prefer mobile for daily check-ins

    85%

    rated the experience as 'easy and intuitive'

    Takeaway

    Design isn't about what looks good, it's about what removes friction.

    The best mobile experiences disappear into the workflow, letting users focus on their goals rather than the interface.